Brought to you by Elle and Elle Decoration magazines the Hip City Guide has evolved from an annual print supplement bagged with these glossy titles, to an innovative multimedia offering consisting of a 100-page pocket-sized booklet and a website and mobisite with user-friendly features including integrated digital mapping and direct dial through to listed destinations.

Respected as the insider’s guide to South Africa’s most desirable urban destinations the Hip City Guide gives a slick, sharp round up of the best of Joburg, Pretoria, Cape Town and Durban in the categories Eating, Drinking, Partying, Shopping, Chilling and Sleeping. Facebook: Hip City Guide [South Africa] Twitter: hipcityguide