At Avusa, we contribute to customers and the broader community because we open up more choice in media and entertainment, and we bring people the content they value and trust. We innovate to make things better and we help thousands to access opportunities. We create direct employment for over 5 200 people and our corporate investments support development across a number of industries.
But while we’re proud of the benefits created by our day-to-day businesses, we understand how important it is to see the full picture. Acting responsibly and making a broader contribution is vital to earning the trust of stakeholders and achieving long-term sustainable success.
That is why we strive to use our capabilities to make the biggest possible difference to the issues people care about. In South Africa today, arguably the most pressing issue is education – including access, quality and affordability. Education in its broadest sense is therefore our focus, from developing our own people to providing container libraries for underprivileged schools. But this focus is only one part of a holistic view of our world that extends to societal and environmental issues. We believe this approach makes good business sense. It is also the right thing to do – for our own people and our millions of readers and customers.